This project is taken from my final piece as part of the Photography In Design module. I decided to produce a series of images which would be used for a new advertising campaign for Krispy Kreme doughnuts in the UK. I had to create an original concept and a continual theme to be used across my campaign. I decided to use the motto of "Dive into the Doughnut" as the title of my campaign to express the fun and the idea of hysteria around Krispy Kreme doughnuts.